City Airport Bremen

Testimonial

Since implementing BEONTRA’s tool B Route Development in the beginning of 2013, City Airport Bremen has managed to increase its passenger numbers by 6,8%.

With this result, City Airport Bremen finishes up second in Germany in terms of passenger numbers growth rate, but is still going strong with intent to convince further carriers to integrate Bremen in their route network.

Besides calculating the potential passenger volume for a specific route, the tool shows how many of the potential passengers may be reached by the examined carrier and if the route can be operated profitably.

BRE also uses the B Route Development iPad app as an innovative and dynamic mobile tool for on-site presentations to carriers.


“Using the B Route Develpment iPad App during route conferences enhances our presentations to airlines and clarifies our used methodology in a very innovative way. Particularly the scenario mode strengthens our negotiating position, making it possible to instantly amend assumptions in alignment with the airline's own results and successfully convince new carriers to integrate City Airport Bremen into their route network.”

Florian Kruse, Director Sales, Marketing & Communications
City Airport Bremen

Project Characteristics

Project Name

Implementation of B Route Development at City Airport Bremen

Project Timeframe

January 2013 - ongoing

 

Client

City Airport Bremen

IATA Code BRE
ICAO CodeEDDW
Owner Flughafen Bremen GmbH
Coordinates53°2'51''N 008°47'12''E
Passengers 2,613 Mio (2013)
Cargo 1,020 tons (2013)
Aircraft 
Movements
44,264 (2013)
Destinations 50
Revenues 40,5 Mio EUR (2013)



Main Goals

  • Using a time-saving method in creating route cases for carriers
  • Convincing carriers to establish new routes to/ from BRE
  • Going beyond "one more PowerPoint" by using the B Route Development iPad App as an interactive discussion and presentation medium

 

 

Project Scope

Implementation of B Route Development at City Airport Bremen alongside a state of the art presentation medium

References

Mr. Florian Kruse
Director Sales, Marketing & Commuications, City Airport Bremen