Munich Airport

Testimonial

As the second busiest airport in Germany in terms of passenger traffic, Munich Airport implemented BEONTRA´s tool B Route Development with intent to convince further carriers to integrate Munich in their route network. Using B Route Development enables the airline marketing team of MUC to analyze and calculate the potential new routes in a more efficient and time-saving way.

Besides calculating the potential passenger volume for a specific route, the tool shows how many of the potential passengers will be reached by the examined carrier and if the route can be operated profitably. MUC also uses the B Route Development iPad app as an innovative and dynamic mobile tool for on-site presentations to carriers.


“Using B Route Development supports us in calculating detailed and demonstrative route cases. The resulting time savings are substantial and enable us focusing on analyzing the calculated passenger figures, considering several case scenarios and finally preparing a conclusively and substantiated route story.”

Martin Laubenthal, Market Research and Flight Schedule Forecasting,
Munich Airport

“For carrier presentations we utilize the B Route Development iPad app to give carriers an overview of the used methodology and to lead through the pre-calculated case in a very interactive way.”

Oliver Dersch, Director Traffic Development,
Munich Airport

Project Characteristics

Project Name

Implementation of B Route Development
at Munich Airport

Project Timeframe

2011 - 2013 (ongoing)

 

Client

Munich Airport, Flughafen München GmbH

IATA Code MUC
ICAO CodeEDDM
Owner Flughafen München GmbH
Coordinates48°21'14''N 011°47'10''E
Passengers 38,36m (2012)
Cargo 290,301 tons (2012)
Aircraft 
Movements
399,581 (2012)
Destinations 223 (summer 2013)
Revenues 1,2 billion EUR (2012)
Planned 
Investments       

new satellite for additional 11m passengers



Main Goals

  • Analyzing and evaluating the current and future competitive position of MUC considering the development of passenger traffic volume and the expectations on the part of the carriers
  • Using a time-saving method in creating route cases for carriers
  • Convincing carriers to establish new routes to/from MUC

 

 

Project Scope

Implementation of:

 

References

Mr. Martin Laubenthal,
Market Research and Flight Schedule Forecasting, Munich Airport

Mr. Oliver Dersch,
Director Traffic Development, Munich Airport